summaryADIDAS

1. What is the URL (website address)
The address is www.adidas.es
2. Who is the site aimed at?
This site is aimed to young people that like practicing sports. There are many target customers, as the company sells a wide range of products for all kind of sports (basketball, football, golf, outdoor, running and tennis) and there are products for men and women.
3. What can they do there?
In the web site they can register, look for the closer ADIDAS shop and specially get informed about the features of the product (price, size, weight, etc)
4. What type of content does it contain?
The web site has four different options (performance, originals, style, catalogue) but basically everything is related to giving information about the different products ADIDAS offers, whose objective is urging the customer to buy them.
5. Did you find anything surprising/especially interesting?
I find surprising the fact that ADIDAS congratulates Raul (he is sponsored by ADIDAS) for his success. ADIDAS uses the success of the famous people as an example for the young people, who try to be like them. It is another selling strategy.

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