Advertising

1) WEBSITE ADDRESS
www.mcdonalds.es

2) WHO IS THE SITE AIMED AT?
Mc Donalds is the leading global foodservice retailer very well known almost by nearly everyone. Therefore this site is aimed at people who are interested in knowing a bit more about the company and those who are fanatics of hamburguers and eating fast food without spending huge amounts of money.

3) WHAT CAN THEY DO THERE?
It is a very complete site where people can not only know the history of the company and how everything started but also know more about their products, their ingredients, nutricional and quality information, the introduction of new products. Moreover you can see where around the world, in any country or city, their restaurants are located. In addition Mc Donalds not only tries to do their best to have their consumers happy but also colaborates with reducing the harm done to the environment, so you can also investigate more about this in the site.

4) WHAT TYPE OF CONTENT DOES IT CONTAIN?
The content of this site is basically informative and also persuasive and is displayed in a very attractive way using colours, pictures, different types of letters to capture peoples attention and persuade them to buy their product. Also the different subjects are divided in sections so its easier to find what you are looking for.

5) DID YOU FIND ANYTHING SURPRISING/INTERESTING?
Everything started in 1948 when two brothers decided to open a small restaurant in California based on fast food with high quality products and low prices. Therefore what has surprised me is how this company is each time being more successfull, and how from a tiny small restaurant it has become the best fast food seller in the world.

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