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RAM CHARAN:

1.Biography:

Ram Charan is a well-known business advisor and speaker famous among senior executives for his ability to solve their toughest business problems. Dr. Charan has worked behind the scenes with top executives at some of the world's most successful companies as Verizone and Bank of America.

He started to business early working in the family shoe shop in the small Indian town where he was raised. He earned an engineering degree in India and soon after took a job in Australia and then in Hawaii. He earned MBA and doctorate degrees from Harvard Business School.
Over the past decade, Dr. Charan has published his business insights in numerous books and articles. In the past five years, Dr. Charan's books have sold more than 2 million copies. These include the bestseller Execution: The Discipline of Getting Things Done and Confronting Reality.

2.Leadership In The Era Of Economic Uncertainty:
-How the CEO of DuPont reacted to the current economic crisis?

Ram Charan in his new best seller “Leadership In The Era Of Economic Uncertainty” the introduction is about how the CEO of DuPont reacted to the current economic crisis.
DuPont CEO Chad Holliday, clearly knew that the economic crisis was spreading globally and moving beyond the financial industry while he was visiting a major customer in Japan. When he arrived to US on Monday night, he immediately organized a meeting with the six top leaders in his company to see what they have to do to mitigate the recession.
The evidence of how serious the problems were becoming appeared all over DuPont so it was time to take action. The plan immediately brought together the 17 standing teams that always assemble when a crisis is declared, after the meeting all was told to the rest of the troops around the world.
He immediately explained to the staff what the crisis was about and how it affects the company to determine their psychological reaction, they seemed to get it.
On the other hand, Holliday had a feeling that people still didn’t grasp the urgency with which they needed to be acting so he decided to talk individually with each of the company’s top 14 leaders.
As the immediate crisis measures were being put in place, the company set up a three-member team to create long-term solutions. One of the most important things DuPont did was to finish working with outside contractors. DuPont’s initial reaction to the spreading economic crisis took place in less than six weeks.
Chad Holliday answered the call for leadership, facing uncertainty and carrying out decisive actions as a good leader must do nowadays.

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