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SHORT BIOGRAPHY: RAM CHARAN
Ram Charan is a higly sought that has worked in the bussines world during more than thirty-five years.He is an important man beacuse collaborates with important companies ,for example(Dupont,KLM,etc..).
When he was young he worked in a shoe`s shop(family bussines).
he improved a lot and went away to Australia and then Haway.he got a MBA and a doctorate in Harvard.His principal advice for profitable growth are,for example,to search for singles and doubles as well as home runs and to develop what he calls a growth budget.
His ideas and advice are written in many books and articles

HOW THE CEO OF DuPONT REACTED TO THE CURRENT ECONOMIC CRISIS?

they identify the nine departments who who are involved to make sure dupont`s viability.after that, eight of the nine groups were dismissed.
they comunicated to employeees that they were in trouble with a "corporate crisis ",and Dupont interview the staff to see their reaction when they were told the news about the crisis,in order to see if they fear or if they cope with it.
they also asked the staff what they could do to earn money and reduced costs.the ideas of the staff were very usefull for the company,such us reduce costs through the elimination 20000 outside contractor.
Then,the headmister talked to the fourteen bosses and he demanded them to show him what they were doing to collaborate,in spite of doing it everything was going very slowly.What they needed was many practical ideas whose effect are going to hold up for long.

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