Network 1212


Losing Face

Nowadays, most companies use internet such as an important marketing tool for attach customers, brand switchers,…but sometimes networks could give an error message and damage companies publicity.
Virgin Atlantic found in Facebook (a succeful web where people exchange their opinions) some offensive coments about their flight safety and "chavs" passengers.
For that reason, companies must educate their employees about the useful use of internet and networks
Also, British Airways decided employees sign a policy so they cannot post information about the company online. Its an important problem because internet is a vent and easy tool for everybody. “Anything you now say online is amplified by these services,” a real truth warned by Aedhmar Hynes.
Finally, companies should be especially careful with this item, being that publicity is one of the strongest marketing way to promoted them and compete in the market.

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