This text relates the positive and negative effects that produce two social networks, Facebook and Myspace, in British Airways and Virgin Atlantic airlines.
First of all, Facebook and Myspace are used by the firms for promote it, for sending messages to the audience, for taking to know for the clients…
On the other hand, it has discovered that also this networks can be a source of damaging publicity. The text relates that crew members of this airlines talked in a forum loking down on the passengers, or has made some heavy jokes which it does not like to both airlines.
Finally, for ensuring that the rules are respected, the managers need a monitor online activity closely.

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