networks 0666

This text is an article from the economist on November 6th 2008, entitled “losing face”. It talks about web pages like Facebook or MySpace, social networks that can be really useful for marketing use, can be, on the other hand, a source of problems for the public image of business.

British Airways and Virgin Atlantic suffered it, Virgin had to fired 13 of its cabin crew, who wrote complaining about safety conditions in a forum from facebook, some days after this story, British Airways investigated a similar cause.

That episode shows that they have a problem about educating their staff, British Airways tried to stop it making their employees sign a policy that forbids them to post about the firm.

To prevent is the key, then is really important to make a guideline for the staff to try to minimize the risk of this social networks and to be alert on internet to find potential reserved information.

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