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Firms, companies use blogs and also social networks such as Facebook, My Space to get their messages to a broader audience, but these companies also have discovered that can harm them, provoking therefore a reduction of the final income. As British Airways (BA) and Virgin Atlantic have discovered to their cost.

Virgin fired staff of its cabin crew that had posted about its safety standards and some of its passengers on a Facebook forum. For example they said that some Virgin planes were infested with cockroaches, they also described customers as smelly and annoying.

These companies discovered its employee’s posts when passengers complained and even they have discovered it from a press report.

To resolve these problems, managers should need to monitor online activity closely to ensure that rules are respected.

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