“Companies and social networks”

Companies have different ways to advertise. Social networks, like Facebook, are used by firms to achieve this. Sometimes these networks can be dangerous for the images of these companies because there, people can issue negative information about them.
Virgin was victim of this effect when some members of the company, that later were fired off, posted some destructive comments on Facebook. British Airways suffered a similar success, as their workers posted comments explaining faults or shortcomings of some passengers. Talking bad about customers is a very serious mistake. That’s why BA’s employees can not send information about the company without approval of the firm. Specialists affirm that these kind of networks always exaggerate information included in these type of forums. The article concludes talking about what managers should do, ensuring that the behaviour of these employees is adequate.

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