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This article from the Economist print edition deals with the effects produced by social networks like Facebook or MySpace. This kind of social lines are the perfect way to make themselves kown because they are used by million of people. For companies that can be very beneficial beacause it would save a lot in advertising, but this tools also have disadvantages such the two cases that tell us the article: British Airways and Virgin Atlantic.
This two firms were affected beacause their staffs spread their negative aspects of the company and critized the passangers in this networks without specific authorisation.
In conclusion, it is necessary to control what type of information is circulating on the internet because sometimes it can becomes a enormous problem for the companies.

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