networks 2525

This article highlights the way social networks can influence, either in a positive or negative way, a firm’s image. This kind of network, such as facebook, my space, etc, where people post comments in different types of forums. This comments can contain harmful information, that might cause internal problems in the company, or otherwise, can develop brand awareness, as it may be a perfect way to make publicity.
On the one hand, referring to the negative comments, it is known that this comments are in many cases posted by the employees of this firms. Enterprises find the solution of this problems may be the application educational programs about the correct use of the internet for the employees.
Finally, the firms should control the online behaviour of the employees to make sure this kinds of facts are not produced, because, as the article says: “Prevention is undoubtedly better than cure”.

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