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In the article “Losing face” published by The Economist, the author points out that the social Networks can be a source of damaging publicity. Virgin dismissed 13 cabin crews who posted offensive commentaries against the company and their costumers on a Facebook forum. Four days later, BA investigated a similar case. However, Virgin discovered that employees post when they are enraged about passengers complains. The paper encourages companies to educate staff about an appropriate use of internet. The rise of social networks such as Facebook, Myspace or Twitter will need that companies focus on guidelines for staff frequently. Prevention is the key.

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