Social networks have been discovered to be, apart of successful way of expanding brands, a negative publicity to the image of these brands. In fact, Virgin Atlantic and British Airways have had the same kind of trouble dealing with these situations. Both enterprises have had to respond for their crew members as they were leaving unfortunate comments talking about their clients.

The two airlines have confirmed that they both provide very clear guidelines of behaviour plus these have proved not to be efficient.

Public-relations enterprises now warn that the danger of this social networks is that everything you say will be read by millions of people and that those behaviour guidelines are not doing what they were supposed at all.

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