Social networks such as Facebook are very useful in the advertising of airline firms, however they have also proved to be very harmful. Virgin and BA have had problems with employees for posting derogatory comments about its safety standarda and passengers on Facebook. BA oblige employees to sign a policy that prohibits them to post information about the firm without authorisation and Virgin has internal channels where staff can post their complaints. However , this may not be enough as problem persist. Managers have to pay close attention to ensure online rules are being followed. Virgin discovered the problem with Facebook comments through passenger complaints and BA through a press report. Companies should frequent these online websites to prevent and take action before the problem has grown too big therefore protecting the company’s image.

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