This text shows the influence of the social networks in the marketing. Social networks (Facebook) can be a helpful and useful marketing tool for the companies, but Facebook can also damage the image of the company in some cases, as it is an important medium with huge impact. Everything you say is amplified in this media because of its huge impact.

In this text we can see what happened to British Airways and Virgin Atlantic. Some angry workers from those companies began to say bad things about them and their passengers in a Facebook forum and many of those passengers complained to the company. The company fired 13 of its cabin crew and lost the trust of many passengers.

Managers must check these social networks very closely to make sure that rules are respected before it is too late.

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