The promotion is probably one of the most important thing that surrounds a company when they have to present and sell the product to the market.
A way of promote their products is advertising,this,informs consumers about the existencee and benefists of prooducts and services and attemps to persuade them to buy them.Some companys were used to have their owns advertising departments were they write their own advertisements.The advertising have ADVANTAGES: Allows you to reach a huge number of people in a given geographic area,You have the flexibility in deciding the ad size and placement but alsoow have DISDVANTAGES wich are that is expensive or that You may be paying to send your message to a lot of people who will probably never be in the market to buy from you.

We can said that a comopany has to have some "promotional tools" to promote a new product.In this "promotional tools"we found the marketing, in this one you have to understand that the live of the product is not always the same so thats wy we talk about the cicle live of the product.
In the marketing we found the principal ways to atracct the consumers to our product: thinks like cupons,price reductions..etc
Some elements that i important at marketing are what we call "PR" wich means public relations wich most importan thing is the publicity.
The marketing have ofcourse ADVANTAGES wich are that this one determines demand for product ,identifies competitors and analyzes your product's or firm's competitive advantage ..etc but have DISADVANTAGES like for examople that
creates unrealistic financial projections if information is interpreted incorrectly

On the other hand another way wich is more expensive,is the personal selling wich have some ADVANTAGES like that seyou can adjust the message to the costummer so ill will be eassyer to sell the pruduct or that you give different opinions of your product…etc.There are allsaw some DISADVANTAGES: High cost,its really difficult to adjust the information of your product to each costummer.

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