There are many popular ways to promote a product. In a research in the internet I found some of them. Despite beeing ways to make your product famous for the masses, they also can have inconveniences which can turn your product unfamous. This are some of them:

One of the most popular ways is “pay per click” marketing. Pay per click is when you place an advertisement on famous primary websites like Google or Yahoo. Every time someone clicks on the advertisement, you pay a small amount of money. If that person then buys the product, you earn a commission. Allthoug you have keep a close look so that you don’t spend more then you earn.

Another way is “Safelist advertising” which is by email. To send an email to a safemail list, there is a negative aspects because the people can get many emails, that they may just delete them automatically.

Its also a good idea to use more then just one method to get the best results to promote something not only the Internet. Apart from the famous ways like road shows, blatant promotions, mannequins on the street, sign posts there are many more and even cheaper:
A very easy way is “Go and get them” that means door to door selling. Getting out there and meeting as many people as you can.
Another one is “Word of Mouth” where you have to make people talk about it with ther people. This would take time as it is very slow.

All marketing ways have weaknesses, so you have to stay alert if you dont want the opposite effect.

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