Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.


Hair is the fashion accessory of today, reflecting the personality of the individual, it’s as important to the total look as any item of catwalk clothing. L'Oreal Professionnel combines a passion for fashion with cutting edge technology, to bring you a portfolio of high performance haircare products that will allow you to take fashion to your heart and create beautiful hair with outstanding results.

1. What is the URL (website address)'oreal-professionnel?cid=google_l_oreal&gclid=CJzV94KhhZkCFQaA3god3xzRlg

2. Who is the site aimed at?
The site aimed at a range of proffesional hair care products.

3. What can they do there?
They want to show the characteristics of the different products in order to satisfy what people want.

4. What type of content does it contain?
They intend to persuade people to buy this type of products, by showing them the importance of having a good hair care and a look that goes with you… because “hair is the fashion accesory of today”

5. Did you find anything surprising/especially interesting?
Well, yes. Its product is for a different thing, and theres a lot of cares relacionated with hair, and a lot of diferent components to create the final product. There are products to prevent the stages of hair loss and balding; Joico uses leather for their beauty products, and they said is very benefitial for your hair; nucleic and amino acids help adding strength, structure, and shine to all hair types, etc.


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