summary_4321

1. What is the URL?

http://www.audi.co.uk/audi/uk/en2.html

2. Who is the site aimed at?

The page contains information about Audi cars. It could be useful for people who want to buy or rent a car.
Audi cars have a wide target market:

Young people usually buy small cars like the Audi A3, maybe because they only need space for themselves and sometimes a couple of friends.
Middle-aged people usually buy more expensive cars like the A4 and the A4, avant maybe because they have families but also because they have more money to spend.
Business people usually buy prestige cars like the A6 and the A8, maybe because they need space for their clients and to impress them.
Rich people usually buy extremly expensive luxury and sports cars like the R8, maybe because money is not a problem and they like to show off.

I suppose that the Audi's advertising is aimed at people with a good salary, who are older than eighteen and who want to buy a car.

3. What can they do there?

From Audi's home page, we can access the news of the company ( new cars, test drives, etc.); look for the car that you want ( prices, models, new cars, used cars, etc.).
We can access the Audi channel and access Audi blogs, TV channels and read opinions.
We can also buy some accesories for our cars too.
It´s a useful page to find out all about Audi cars.

4. What type of content does it contain?

It contains some information about Audi cars ( models, prices, etc.)
It has some interesting information about fuel consumption, different engine types, information about safety and security on the road, the history of Audi and information about the effects cars have on the environment.

5. Did you find anything surprising/especially interesting?

I think that the Audi Channel is very interesting because is the first time that I have seen a page which only shows Audi advertisements all day. It could be useful to sell cars because if you are looking for a new car you can see everything the company has to offer.

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